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Nothing Awakens Us to the Value of Life

so much as a glimpse of its fragility

There is no greater call to action than a perceived threat to our lifespan or our “health span.” Dairy has found rich pickings by manufacturing and aggressively promoting the “calcium crisis.”  Dairy’s creation of this has been a powerful driver of milk sales for generations. Creating a crisis, then playing on the fear thus manufactured has served the dairy industry well.

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