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It's
Choice Earth Future

pronounce “R” as in “It’s Our Choice.”

“R” is also about Recovery and Role. It is Restorative and Regenerative, and maybe even our Responsibility. Choosing to support regenerative farming methods that help keep our carbon levels in balance is an act of genuine positive eco-consequence, accessible to us all. Nutrient-dense food in the quantity we are going to need requires the regeneration of Earth’s soils. We each can have a role in championing regenerative farming by supporting regenerative farmers.
Together, we will make choices as though the future of the Earth depends on them. Because it does.

why regenerative farming?
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  • unearthing the good dirt

    Every gardener knows that the key to abundance is fertile soil. Fertile soil is the outcome of a thriving, complex and dynamic underground ecosystem. Good soil includes an astoundingly abundant community of bacteria, protists, fungi, worms, algae, insects and plant roots. They assist the decomposition of organic matter in soil, which releases large quantities of essential nutrients, making them available to plants.

  • rebalancing our efforts

    Since the Industrial Revolution, human activity – increasing deforestation, fossil fuel combustion and widespread chemical/industrial farming – has massively disrupted the natural carbon cycle. Rapid global increases in concentrations of Co2 and other gases in our atmosphere are the result. Unless we take decisive action, we face an entwining cascade of complex and unpredictable atmospheric impacts of steadily increasing severity.

  • the importance of carbon

    Through photosynthesis, massive quantities of atmospheric carbon dioxide is continuously converted from atmospheric to organic carbon. Co2 is thus moved from the atmosphere to the soil by plants and trees to be stored in high concentrations within soil pore spaces. Plowing or digging up soil destroys the soil’s ecosystem and releases this carbon from the soil pores directly back into the atmosphere.

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  • key regenerative farming principles

    TILLING: Some concerned farmers are abandoning the plow and moving to no-till farming. Because it doesn’t disturb the soil and allows it to heal, no-till farming is the only truly sustainable cropping practice. Fortunately, no-till agriculture, a step in the right direction, is growing in popularity, but we need to speed up the uptake.

  • PROTECT THE SOIL: No-till agriculture helps create healthier soil. Erosion is reduced, natural ecosystems heal and fewer chemicals are used. Even better, less plowing means ever more carbon is retained in the soil, so the Earth is warmed that little bit less. We need Earth’s precious soils looked after, not turned over. No-till is a good first step toward regenerative farming.

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  • regenerative farming vs. others

    Current farming practices tear the soil, ripping apart the micro-ecosystems that sequester carbon, nourish the plants and feed the Earth. One only has to look at the present state of the Fertile Crescent or see the farms laying fallow, to see the devastating effects of modern farming. Sustainable farming sounds wonderful, and it will work one day, but sustainable farming today starts with degraded land. Therefore, it is only sustaining broken soil. We first need to fix the soil and then we can sustain. Regenerative farming focuses on restoring the biodiversity and composition of the soil, which in turn creates better yields and nutrient dense plants…while sequestering carbon from the atmosphere and allowing the Earth to breathe easier. Regenerative farming techniques include a mix of utilizing minimum tilling and cover crops and feeding the soil.

Our raw, never roasted macadamias come from trees that can last up to 300 years, nourished by nature.

of our topsoil has disappeared in the past 150 years. Let’s get it back.

Balancing carbon is not an “act.” It’s an action we can all support.