Expanding Our Landscapes of Possibility

Abhijeet Sinha 0 Comments

 Nothing keeps an industry from changing more than the tendency and indeed willingness to remain locked into legacy versions of itself. Few industries are more hidebound or vested in the status quo as USA’s giant industrial agriculture...

Dear Mr. Dairy

Abhijeet Sinha 0 Comments

In an open, free market, each dollar spent is an endorsement, a vote, for the business and/or product. In increasing numbers these votes are switching from dairy to plant-based milk. According to Mintel, sales have grown 61% over...

The World’s Eco Recovery Is On Us

Abhijeet Sinha 0 Comments

Agriculture emits more Co2 than all forms of transport combined. Deforestation and widespread desertification is the legacy left us by industrial farming. The Co2 that healthy soil sequesters is released into the sky as land is ripped up...

Nothing Awakens Us to the Value of Life

Abhijeet Sinha 0 Comments

There is no greater call to action than a perceived threat to our lifespan or our “health span.” Dairy has found rich pickings by manufacturing and aggressively promoting the “calcium crisis.”  Dairy’s creation of this has been a...

Moo Is Moot

Abhijeet Sinha 0 Comments

It’s not a tagline. It is our firmly held belief. Dairy milk is moot, immaterial within and to the lives, aspirations, health and eco-desires of millions. Originally, during England’s medieval period, moots (meets) were assemblies where important points...

The Imprint We (Can) Leave

Abhijeet Sinha 0 Comments

Daily, we hear new statistics about what is happening to the climate. The news seems dire and leaves many feeling powerless. The University of Michigan’s Center for Sustainability recently released a Carbon Footprint Fact Sheet that outlines the sources of carbon...

Anything But Fairlife

Abhijeet Sinha 0 Comments

The public’s dismay and anger at fair life are understandable but not enough. If after acknowledgement of this offense to our sensibilities, we return inertly to comfortable lives of silence and inaction, we become complicit, and that diminishes...