good on you, millennials

The Year of the Vegan By Jim Richard CEO Milkadamia
milkadamia Roasted Butternut Squash

The Economist is calling 2019 “The Year of the Vegan.” That’s a bold prediction, but we like bold. After all, we have seen Burger King announce it’s new vegan burger – and you really can’t get more mainstream than that. Plus, Veganuary was a great success, even in such dairy strongholds as Ireland. At the same time, we have shifted from the negatives of veganism (no meat, no dairy, no animal products whatsoever) to the positives of a plant-based diets (good for planet and health) bringing in more people than ever before.

And who is leading the way…millennials. Those constant disruptors

Nearly a quarter of millennials identify as vegan or vegetarian (note: for the general population the number is under 5%). That’s 9.8 million people, each having a major, positive impact on the environment. Businesses are taking note. TGI Friday’s has a Beyond Meat burger. Nestle is launching a plant-based burger. Pepsico introduced an oat milk. And, dairy farmers are switching to become plant-based farmers.

Sometimes we look at the word “consumer” with disdain. But, we all consume and because of that we all have power to create seismic shifts. We don’t and can’t wait for others to help the Earth breathe. We do that by voting with our dollars…en masse. It’s our choice to be change agents. Just look at the change we’ve already forced by being different “consumers.”



Leave a Reply

Your email address will not be published. Required fields are marked *

13 Reasons Why Moo is Moot
Read on here
To save the Earth, we must save the earth

As human populations mass-migrate to cities’ our direct connection to the land is severed and […]

Read on here
Anything but Fairlife

The publics dismay and anger at fair-life are understandable but not enough.  If after acknowledgement […]

Read on here
The Imprint We (can) Leave

Daily, we hear new statistics about what is happening to the climate. The news seems […]

Read on here
Moo is Moot

It’s not a tagline. It is our firmly held belief. Dairy milk is moot; immaterial […]

Read on here
Nothing Awakens Us to the Value of Life

There is no greater call to action than a perceived threat to our lifespan or […]

Read on here